Who We Are

Ying Ying Lee

Sophisticated Adventure Consulting is the brainchild of Ying Ying Lee, who has worked in the hospitality industry for over 10 years. She has extensive and varied experiences in dining services, hotel rooms management, private club member services management, travel consulting, travel concierge, events planning, events hosting and social media.

Ying Ying has always wanted to start her own business and decided to take the plunge in 2010, combining her love and passion for travel and social media with her skills and knowledge of the hospitality industry and private clubs worldwide. She is the consummate professional who has the ability to tackle details and still keep the overall vision in mind. Ying Ying brings passion, fresh-thinking and a sparkling personality to the table for every job and contract she takes.

Ying Ying LeeThe name “Sophisticated Adventure” comes from Ying Ying’s Style Statement, created for her by Carrie McCarthy, two words that define a person’s authentic self. It’s a two-word compass for creating a life that reflects what’s true to the person. The first word of the style statement reflects the person’s inner foundation, 80%. The second word is the person’s creative edge, 20%—and it’s often this 20% that people don’t nurture. The 80/20 principle’s combination of energy, ideals, and aesthetics is a powerful equation for creating ease and results in your life. (www.stylestatement.com)

For Ying Ying, her inner foundation is “Sophisticated” and her creative edge is “Adventure”. This is how she strives to live her life and now she strives to bring this philosophy to her work, always aiming to be sophisticated with an adventurous edge.

Simon Fraser University
Bachelor of Applied Science
* Major in Kinesiology
* Minor in Philosophy

Travel, cities, acting, sports, fashion, philosophy, SCUBA, wine, scotch, food, friends, family

International travel arrangement, tourism information – local and overseas, concierge services, private clubs information, public speaking, event planning, event hosting, social media tools such as Facebook, Twitter, Hootsuite, blogs, YouTube, LinkedIn, foursquare, etc.